Spiro, one of Africa’s largest electric motorcycle and battery-swapping companies, has appointed Auroasish Choudhuri as its Managing Director for West and Central Africa.
Choudhuri, who has more than two decades of experience leading automotive businesses across Africa, Asia and the Americas, will oversee Spiro’s mobility business in the two regions and report to Kaushik Burman, its chief executive officer of Mobility, the company said in a Monday statement.
The hiring is the latest wave of appointments at Spiro as the company reshapes its leadership following a $270 million fundraising haul in June. The company appointed former Indofast Energy CEO Anant Badjatya as Group CEO and moved former CEO Burman to lead its mobility services business, separating its rider-facing operations from its ambitions in battery swapping, energy infrastructure, logistics and vehicle manufacturing.
“Auroasish brings extensive experience in growing and transforming automotive businesses across some of the world’s most dynamic markets,” said Anant Badjatya, chief executive officer of Spiro. “His deep understanding of the sector, combined with his track record in market expansion and operational leadership, will be a strong asset as we continue to scale Spiro across Africa.”
Choudhuri joins Spiro from DAG Industries, an automotive and industrial company, where he has served as CEO, overseeing its operations in Nigeria and Benin. Before that, he spent more than a decade at Indian two-wheeler manufacturer TVS Motor Company, serving as Regional Business Head for Asia and, later, Latin America.
Earlier in his career, he led international sales and business development at Escorts Limited across the US, Latin America, West Asia, and Sri Lanka. His experience spans sales, business development, and market expansion.
At Spiro, that experience will be deployed alongside the company’s push to expand its mobility business and launch in new markets.
“Africa is entering an exciting new phase in the transformation of mobility,” Choudhuri said. “I am excited to join Spiro and bring together my automotive expertise and experience of West African markets to support the company’s next phase of growth and expand access to affordable, sustainable mobility across the continent.”
The appointment comes as Spiro expands its ambitions beyond selling electric motorcycles. The company has been building an integrated electric mobility ecosystem around its motorcycles through the battery-swapping infrastructure that allows riders to replace depleted batteries with charged ones.
Spiro assembles vehicles in Kenya, Rwanda and Uganda and operates a battery recycling facility in Nigeria. It also operates in Benin, Togo, and Cameroon and has previously identified Ethiopia and the Democratic Republic of Congo as markets for expansion.
Spiro has also moved to strengthen control over its supply chain by acquiring UK-based two-wheeler engineering specialist Coexlion in May as it moves into vehicle development and manufacturing. The task for the company’s growing leadership team is to build the local infrastructure and supply chains needed to make its battery-swapping model work at scale. With Choudhuri leading West and Central Africa, the company is adding someone whose career has centred on expanding automotive businesses across markets.
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